The AVRA Story
AVRA was born from a vision that began in Canada and found its purpose in India.
Founded by Neha Chauhan, AVRA is the culmination of nearly two decades spent in Canada, where Neha observed the evolution of the North American beauty industry and developed a deep appreciation for thoughtful, high-quality skincare.
The idea for AVRA was first conceptualized during her years in Canada. But bringing that vision to life meant returning to India—back to her roots, her culture, and the entrepreneurial spirit she inherited from her father.
With her background in skincare formulation and a passion for beauty, Neha set out to create a brand that brings together global inspiration and local understanding.
And so, AVRA was born.
AVRA believes that skincare should be effective, thoughtfully formulated, beautifully experienced, and accessible without compromising on quality. Every product is created with carefully selected ingredients and a purpose—to make everyday skincare feel both meaningful and luxurious.
But AVRA is about more than skincare.
We believe that a brand should create beauty and create impact. A part of AVRA's revenue is dedicated to supporting underprivileged children, because we believe that every child deserves access to opportunity, education, and a better future.
From an idea conceived in Canada to a brand built in India, AVRA represents a simple belief:
When women create with purpose, they can create something that reaches far beyond themselves.
